Fino Premium Touch Hair Shampoo (550ml)

Bring salon-quality Japanese hair care to your daily wash routine with the Fino Premium Touch Hair Shampoo (550ml) the essential shampoo companion to the globally celebrated Fino Premium Touch hair care system from the renowned Japanese beauty brand Fino (by Fine Today, formerly Shiseido Fine Today), formulated to gently yet thoroughly cleanse the hair and scalp while simultaneously delivering the intensive nourishment and repair treatment care that the Premium Touch range is celebrated for  preparing the hair perfectly for the transformative conditioning performance of the iconic Fino Premium Touch Hair Mask and leaving hair feeling beautifully smooth, soft, nourished, and healthy after every wash. Fino is one of Japan’s most trusted and widely beloved salon-quality hair care brands  renowned throughout Asia and globally for delivering genuine, noticeable, and lasting hair transformation results with a premium sensory experience at an accessible price point. The Premium Touch system is built on the philosophy that beautiful, salon-quality hair requires both thorough, gentle cleansing and intensive, targeted nourishment in a coordinated system  and the shampoo is designed as the essential first step of this system. The Fino Premium Touch Hair Shampoo formula is enriched with Fino’s signature Premium Touch blend of nourishing and conditioning agents  including a rich complex of treatment essences, moisturizing ingredients, and hair-strengthening actives  that work from the very first cleansing step to begin the nourishment and repair process, rather than simply cleaning and stripping the hair of moisture as conventional shampoos can. The result is a genuinely different cleansing experience: hair that feels noticeably softer, smoother, and more manageable immediately after shampooing  before conditioning treatment is even applied  with a rich, creamy lather that distributes evenly and rinses clean, leaving the scalp refreshed and the hair fibre prepared and receptive for the intensive treatment conditioning that follows. The signature Fino floral-fresh fragrance  a beloved hallmark of the Premium Touch range  elevates the entire wash experience with a luxurious, salon-quality scent that lingers beautifully in the hair after rinsing.

Key Benefits

• Japanese salon-quality cleansing  gentle yet thorough formula that cleanses the scalp and hair without harsh stripping of essential moisture
• Nourishment from the first step  Premium Touch treatment essences begin conditioning and nourishing hair during the shampoo step itself
• Intensive repair system integration  designed as the first step of the Fino Premium Touch system; prepares hair optimally for the iconic Fino Hair Mask treatment
• Noticeably smoother & softer post-wash hair feels immediately more manageable and nourished even before conditioner is applied
• Rich, creamy lather luxurious salon-quality cleansing experience that rinses clean without residue
• Scalp refreshing  leaves the scalp feeling clean, balanced, and refreshed
• Signature Fino floral-fresh fragrance  the beloved Premium Touch scent that lingers beautifully in the hair
• From Fino  one of Japan’s most trusted salon-quality hair care brands, beloved across Asia for genuine hair transformation results
• 550ml generous size for daily use

The Fino Premium Touch System  How to Get the Best Results

The Fino Premium Touch Hair Shampoo is specifically designed to work as the first step in the Fino Premium Touch hair care system. For best results: shampoo with Fino Premium Touch Hair Shampoo first, rinse thoroughly, then apply the Fino Premium Touch Hair Mask (also available at OHSOGO) to the lengths and ends, leave for 1–3 minutes, and rinse. Used together as a system, the shampoo and mask deliver significantly more noticeable smoothness, nourishment, and repair results than either product used alone  this is the foundation of the Premium Touch philosophy. The shampoo step prepares and opens the hair fibre, allowing the mask’s intensive treatment ingredients to penetrate more deeply and effectively for maximum results.

About Fino

Fino is a beloved Japanese salon-quality hair care brand with decades of heritage in delivering premium hair treatment results accessible to everyday consumers. Originally developed under the Shiseido Fine Today umbrella, Fino has built a devoted following across Japan, Asia, and globally for its iconic Premium Touch Hair Mask one of the best-selling Japanese hair care products internationally  and the broader Premium Touch system that accompanies it. Fino is celebrated for combining genuine, noticeable hair transformation performance with a luxurious sensory experience at a price point that makes salon-quality hair care genuinely accessible.

How to Use

Wet hair and scalp thoroughly. Apply a generous amount of shampoo to the scalp and work into a rich lather with fingertips, focusing on the scalp and roots. Massage thoroughly for 1–2 minutes to ensure complete cleanse and to allow the treatment essences to begin working. Extend the lather through the lengths if desired. Rinse thoroughly with warm water. Follow immediately with the Fino Premium Touch Hair Mask on the lengths and ends for the full Premium Touch system treatment. Use daily or as your regular shampoo.

Volume: 550ml | Brand: Fino | Origin: Japan | Hair Benefit: Gentle Cleansing, Nourishment & Repair System Preparation | Best Used With: Fino Premium Touch Hair Mask |