Kota Hair Color Cream Cherry - Cherry Red

Make a bold, confident, and undeniably striking hair colour statement with the Kota Hair Color Cream in Cherry – Cherry Red  a vivid, deep, and intensely saturated cherry red hair colour cream from the trusted Thai hair care brand Kota, delivering one of the most dramatic and eye-catching hair colour transformations available in the Kota range  a rich, jewel-toned cherry red with deep berry undertones that radiates boldness, vibrancy, and personality in every light. Cherry Red is a fashion-forward hair colour that sits at the deeper, more sophisticated end of the red hair colour spectrum  distinguished from lighter or more orange-leaning reds by its deep, dark berry base with intensely saturated red and burgundy-cherry tones that give the colour its characteristic richness, depth, and jewel-like luminosity. In direct light and sunlight, cherry red hair glows with vivid, saturated crimson and red brilliance; in lower light, the deep cherry-berry base reads as a dramatically rich, dark red with visible depth and dimension. 

Important: Cherry Red is a vivid fashion shade. Results depend heavily on your starting hair colour. Pre-lightening is strongly recommended for dark hair. Read the shade result guidance and patch test information below before purchasing.

Key Features

• Cherry  Cherry Red shade  deep, vivid, jewel-toned cherry red with rich berry undertones and intense red luminosity in sunlight
• Bold fashion colour  a striking, head-turning colour statement with depth and dimension
• Cream formula  thick, controlled consistency for precise, even application without dripping or running
• Permanent colour  long-lasting result that grows out naturally
• Grey coverage  covers grey and white hair with a rich cherry-red tone
• Conditioning formula  conditions as it colours for softer, smoother hair after treatment
• At-home use  professional-quality result achievable at home with correct preparation and application
• From Kota  trusted Thai hair care brand with a strong following across Southeast Asia

Expected Results by Starting Hair Colour

Cherry Red is a vivid fashion shade  results vary significantly depending on your natural or existing hair colour:

• Black or very dark brown hair: The cherry red will show as a subtle warm red tint in direct sunlight, but the base will remain very dark. Pre-lightening (bleaching) to at least a medium brown or dark blonde is strongly recommended before applying cherry red for a visibly vivid result.
• Medium brown hair: A noticeable warm red result with cherry tones will show, particularly in sunlight. The full cherry vibrancy will be limited  pre-lightening to a lighter base will significantly improve colour vibrancy.
• Light brown or dark blonde hair: Good cherry red result  the red and cherry tones will show clearly and deliver a noticeably bold colour transformation.
• Light blonde or pre-lightened hair: Excellent, full-vibrancy cherry red result  the complete depth, richness, and jewel-toned cherry red will show in its truest, most vivid form.
• Previously coloured hair: Results may vary significantly depending on existing colour. A strand test before full application is strongly recommended.
• Grey or white hair: Cherry Red covers grey effectively, giving grey strands a rich cherry-red tone  may appear slightly brighter/more vivid on white hair than on natural hair.

Patch Test - Important Safety Step

Always perform a skin allergy patch test 48 hours before every colour application, even if you have used this product or other hair colour products before. Apply a small amount of the mixed colour behind your ear or on the inner elbow. Wait 48 hours. If you experience redness, itching, swelling, or any skin reaction, do not proceed with the colour application. Hair colour products contain chemicals that can cause allergic reactions in some individuals.

How to Use

Mix the colour cream with the developer in the ratio specified in the package instructions  mix thoroughly in a non-metallic bowl until a smooth, even cream is formed. Strand test: apply a small amount to a test strand first to confirm the colour result on your specific hair before full application. Apply to dry, unwashed hair starting at the roots, then work through mid-lengths and ends. Use a colour brush or gloved hands for even, thorough coverage. Leave on for the recommended development time as per the instructions (typically 20–35 minutes). Check colour development periodically on a test strand. Rinse thoroughly with cool water until water runs clear. Follow with the included conditioner or a colour-protecting conditioner. Avoid washing hair for 24–48 hours after colouring to allow the colour to fully set and maximize longevity. Use a colour-protecting shampoo and conditioner for ongoing colour maintenance.

Brand: Kota | Shade: Cherry – Cherry Red | Type: Permanent Hair Colour Cream