L'Oreal Elvive Hyaluron Pure 72H Purifying Shampoo (400ml)

What is it?

The L'Oréal Paris Hyaluron Pure 72H Purifying Shampoo is a deep-cleansing shampoo designed mainly for people with oily scalp and dry or dehydrated hair lengths. It uses skincare-inspired ingredients like salicylic acid and hyaluronic acid to balance scalp oil and hair hydration at the same time.

It is called a “purifying shampoo” because it removes buildup from oil, sweat, pollution, and styling products while still trying to keep hair soft and not overly stripped.

What does it do?

• Deeply cleans oily scalp and removes excess sebum
• Removes dirt, pollution, and product buildup from hair
• Helps reduce greasy, flat roots
• Keeps scalp feeling fresh and clean for up to 72 hours
• Hydrates hair lengths so ends don’t feel too dry
• Leaves hair soft, shiny, and lightweight (not heavy or greasy)
• Helps maintain a balance: clean roots + hydrated lengths